Cake Lingerie, Australia

After meeting reps from Australian maternity brand Cake at the Harrogate Lingerie Show, we arranged for this ad to be shot near Sydney on the back of an already planned photo shoot. Filmed by British cameraman Chris Herd, we produced, storyboarded and edited the video pretty much by remote control in London. Industry figures have commented it has the look of an ad shot with ten times the available low budget.